ARMA-Design: Optimal Treatment Allocation Strategies for A/B Testing in Partially Observable Experiments

We introduce a small signal asymptotic framework to simplify the calculation of asymptotic mean squared errors of average treatment effect estimators under various designs. We develop two algorithms to estimate the optimal design: one utilizing constrained optimization and the other employing reinforcement learning. We demonstrate the superior performance of our designs using two dispatch simulators that realistically mimic the behaviors of drivers and passengers to create virtual environments, along with two real datasets from a ride-sharing company.</p>