Consumer Survey (January 1964)

Topics: Income development and price development; shopping habits; purchase plans; brand knowledge; maintaining bank accounts; saving; public stocks; product test; vacation trip; radio commercials and television commercials; media usage; judgement on the situation of Berlin after change of chancellor in the FRG and change of president in the USA; attitude to the social market economy and foreign aid; general satisfaction; social ties; party preference; political extent to which informed; naming unpleasant survey topics during interview; hygiene practices.

Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: social class and economic situation of respondent; interest of respondent in survey topic; weekday of interview.