Data for: "Tweeting about sexism motivates further activism: a social identity perspective"

However, when they do, they are also faced with gendered criticisms 'hashtag feminism' that may instead serve to silence them. Based on social identity theory, this research examined how women's social media activism, in response to sexism, may be a first step towards further activism.

Two studies used a simulated Twitter paradigm to expose women to sexism and randomly assign them to either tweet in response, or to a no‐tweet control condition. Study 1 showed that tweeting out after sexism strengthened women's gender identity, which in turn increased collective action intentions, and in turn, behavioural collective actions. Study 2 showed these relationships were strengthened among those who anticipated validation from others.