Sweden now 1985-I

The respondent also had to state how often various shops were visited, how often various types of advertisements were noticed, and how often various products were bought. For some hundred various dailies, weeklies and monthly magazines the respondent had to state how often they were read. A novelty of the 1985 survey was the introduction of organisation papers and comics in the question of reading habits.

For forty different services and products the respondents had to state if they used them at work, and if they had any influence on purchases of the same services and products at their place of work. Background information covers gender, age, marital status, occupation, education, housing, place of living and household composition. Purpose: Collect broad information about interests, purchasing habits and media choices