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Data · dataset · 1983

Sweden now 1975-I

Listed in Researchdata.se

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey.

Description

At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1975 survey is almost a total replication from the year before.

A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used. Purpose: Collect broad information about interests, purchasing habits and media choices

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Catalogue records · 1

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Provenance · 1 source records, 9 field assertions
SourceKeyLast seenRaw
Researchdata.seoai:researchdata.se:snd0066-1/1.011 d agoJSON v1
FieldAssertionExtractorEvidence
access_levelsource · researchdata seconnector:researchdata_se@1.0.0
concepts[field].local:field:earth-environmentalmapping · researchdata seconnector:researchdata_se@1.0.0
concepts[field].local:field:psychology-behavioralmapping · researchdata seconnector:researchdata_se@1.0.0
concepts[field].local:field:social-sciencemapping · researchdata seconnector:researchdata_se@1.0.0
descriptionsource · researchdata seconnector:researchdata_se@1.0.0/metadata/dc/description
license_textsource · researchdata seconnector:researchdata_se@1.0.0
publication_datesource · researchdata seconnector:researchdata_se@1.0.0
spatialsource · researchdata seconnector:researchdata_se@1.0.0
titlesource · researchdata seconnector:researchdata_se@1.0.0/metadata/dc/title