Reader Analysis 1968

Topics: Frequency of use of magazines, magazine subscription clubs, newspapers purchased singly and subscription newspapers; place of reading; possession of television set and television habits; paying attention to television and radio commercials; attitudes to color television; smoking habits; consumer habits; consumption inclination (scale); formation of capital and provision for old age; vacation trips and airplane travel; beverage consumption; conducting a housekeeping book.

Index: consumer typology. Demography: age (classified); sex; marital status; religious denomination; school education; vocational training; occupation; employment; household income; size of household; head of household; housing situation; city size; state. Interviewer rating: day of survey; willingness of respondent to cooperate and difficulties with interview; number of contact attempts.