Data · dataset · 1983
Sweden now 1972-II
Listed in Researchdata.se
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey.
Description
At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1972 survey contains a number of questions about reading-habits.
The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects.
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There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Purpose: Collect broad information about interests, purchasing habits and media choices
Links
Where it is published
- DOI doi.org/10.5878/002762 ↗
DOI / persistent id · from researchdata se
Catalogue records · 1
- OAI-PMH record api.researchdata.se/oai-pmh?verb=GetRecord&metadataPrefix=oai_dc&identifier=oai%3A… ↗
metadata API · from researchdata se
Topics
- From keywords
- Earth & Environmental Science · Psychology & Behavioral Science · Social Science
Provenance · 1 source records, 9 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Researchdata.se | oai:researchdata.se:snd0087-1/1.0 | 10 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · researchdata se | connector:researchdata_se@1.0.0 | |
| concepts[field].local:field:earth-environmental | mapping · researchdata se | connector:researchdata_se@1.0.0 | |
| concepts[field].local:field:psychology-behavioral | mapping · researchdata se | connector:researchdata_se@1.0.0 | |
| concepts[field].local:field:social-science | mapping · researchdata se | connector:researchdata_se@1.0.0 | |
| description | source · researchdata se | connector:researchdata_se@1.0.0 | /metadata/dc/description |
| license_text | source · researchdata se | connector:researchdata_se@1.0.0 | |
| publication_date | source · researchdata se | connector:researchdata_se@1.0.0 | |
| spatial | source · researchdata se | connector:researchdata_se@1.0.0 | |
| title | source · researchdata se | connector:researchdata_se@1.0.0 | /metadata/dc/title |