Brand Lithuania: Lithuanian Population Survey, July 2019

Asked whether it is better to present Lithuanian guests from abroad traditional culture or through professional art, it was further asked what is recommended to foreigners coming to Lithuania for the first time in the areas of culture and traditions, art and tourist areas and objects. It was clarified whether Lithuania is a green and ecological country in the opinion of the respondents, and it was asked to indicate the reasons to protect Lithuania as an ecological country.

During the survey the opinion was asked which of the world regions belongs to Lithuania and with which region Lithuania would be associated abroad. It was asked whether Lithuania performs better or worse than Latvia, Estonia and Poland. Next, the respondents evaluated the groups of statements about Lithuania.

It was clarified whether they were aware of the brand skirt of the Lithuanian tourism sector for the foreign audience "Real is beautiful" and the brand skirt for the domestic audience "And here you were?". When asked to imagine Lithuania becoming an animal, they were asked what kind of animal it would be. Survey was conducted to determine which positive and negative descriptions best describe Lithuanians.

Some nations value and appreciate some things more, it was asked what things are most important to the respondents personally. At the end of the survey respondents have a possibility to indicate why it is good to live in Lithuania. Socio-demographic characteristics: gender, age, region, place of residence, education, marital status, occupation, average family income per month, household size, nationality.