Media Analysis (MA 94, Print Media)

The main focus of this part of the survey is on the detailed recording of print media while information on electronic media and daily newspapers were surveyed more in summary. Topics: demographic characteristics of respondent; possession of drivers license; respondent himself drives a car; car radio with automatic radio traffic service reports; number of cars available for private trips; possession of a telephone; possession of durable household goods; number, type and features of the most frequently used television set; cable connection and possibility of satellite reception; cable connection for the radio; number of radios on cable; possession of entertainment electronics equipment in household; plan to purchase household goods in the next few months; having a yard and location of the yard; animal possession in household; number of residences in the building; year of construction of building; length of residence; residential status; frequency of conducting selected leisure activities; shopping habits for food and beverages; amount of contact with newspapers.

Detailed determination of contact with advertisers and means of advertising: probabilities of using commercial television as well as commercial radio according to station and times; frequency of reading supplements, magazines, illustrated city magazines and magazines from reading circle; place of reading publications from reading circle; possibilities of television reception. Also encoded were: sampling points; sequential number of election precinct; survey institute; wave identification; municipality code; municipal district; IVW area unit; municipality coordinates; municipal district coordinates; administrative district; several size of municipality classes; ZIP (postal) code; various so-called demotypes for men, women and households; weekday of interview; survey month; time at start of interview; length of interview; number of days of trips to household without reaching target person as well as with reaching target person; number of days of trips in order to complete interview; survey date.