Reader Analysis 1961

Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; perceived advertising on radio and television; characteristics of accumulating capital; use of cosmetics articles by men and women; making one´s own clothes; possession of drivers license; 5-day week; preferred leisure activity; going to the movies; having a yard; residential property.

Demography: age (classified); sex; marital status; school education; occupation; employment; income; household income; size of household; composition of household; head of household; self-assessment of social class; state; possession of durable economic goods; possession of assets; membership. Interviewer rating: social class and willingness of respondent to cooperate; number of contact attempts; interview surroundings; weekday of interview; manner of housing and modernity of household furnishings; city size.