Data · dataset · 2020
Development and Testing of the ALAT
Listed in DANS Data Station Social Sciences and Humanities and ODISSEI Portal — shown once because both records carry DOI 10.17026/dans-zx9-54cb
Data are related to published article: Hoek, R. W., Rozendaal, E., Van Schie, H. T., & Buijzen, M. (2020).
Description
Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old, Media Psychology, DOI:10.1080/15213269.2020.1817090 Study was part of PhD project of R. W. Hoek, which resulted in the PhD thesis: Hoek, R. W. (2020, 8 September). Re-examining the Relation Between Advertising Literacy and Children's Susceptibility to Advertising: An Indirect Measurement Approach.
Behavioural Science Institute, Radboud University Nijmegen, the Netherlands. The paper consists of three separate studies. Study 1 (N = 24, age: 10–12) describes the development of the Advertising Literacy Activation Task (ALAT) in which participants sort successive words in two categories: advertising or news.
Read the rest (2 more)
Studies 2 and 3 tested the ALAT on usability, reliability, predictive, and construct validity. In study 2 (N = 38, age: 10–12), participants were primed with a story about advertising or about news. Study 3 (N = 114, age: 7–13) used a similar design but with actual television commercials and news broadcast.
Frequency and speed of categorizing conceptual and attitudinal words were analyzed with Bayesian statistics investigating effects of priming, dispositional advertising literacy, and their interactions. Results indicate that the ALAT is a usable and reliable measurement instrument with good predictive validity, but with limited construct validity.
Links
Where it is published
- Dataverse dataset page ssh.datastations.nl/dataset.xhtml?persistentId=doi%3A10.17026%2FDANS-ZX9-54CB ↗
landing page · from ssh datastations nl
- Dataverse dataset page portal.odissei.nl/dataset.xhtml?persistentId=doi%3A10.17026%2FDANS-ZX9-54CB ↗
landing page · from portal odissei nl
- DOI doi.org/10.17026/dans-zx9-54cb ↗
DOI / persistent id · from ssh datastations nl
Catalogue records · 2
- Dataverse API ssh.datastations.nl/api/datasets/:persistentId/?persistentId=doi%3A10.17026%2FDANS… ↗
metadata API · from ssh datastations nl
- Dataverse API portal.odissei.nl/api/datasets/:persistentId/?persistentId=doi%3A10.17026%2FDANS… ↗
metadata API · from portal odissei nl
Topics
- Stated by source
- Social Sciences · Social Sciences
- From keywords
- Humanities · Social Science · Social Science
- Inferred from text
- Demography 68%
Provenance · 2 source records, 12 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| DANS Data Station Social Sciences and Humanities | doi:10.17026/DANS-ZX9-54CB | 8 d ago | JSON v1 |
| ODISSEI Portal | doi:10.17026/DANS-ZX9-54CB | 5 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| concepts[field].anzsrc:group:4403 | enrichment · ssh datastations nl | taxonomy-embedding@1.1.0 | title+keywords+description (68%) |
| concepts[field].dataverse_subject:social-sciences | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | /subjects |
| concepts[field].dataverse_subject:social-sciences | source · portal odissei nl | connector:portal_odissei_nl@1.0.0 | /subjects |
| concepts[field].local:field:humanities | mapping · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | /subjects |
| concepts[field].local:field:social-science | mapping · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | /subjects |
| concepts[field].local:field:social-science | mapping · portal odissei nl | connector:portal_odissei_nl@1.0.0 | /subjects |
| created_date | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | |
| description | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | /description |
| publication_date | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | |
| title | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | /name |
| updated_date | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | |
| version_label | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 |