Data · dataset · 2021
Advertising and sales data for CPG brands, consumer panel data, The Netherlands, 2011-2015
Listed in IISH Dataverse and ODISSEI Portal — shown once because both records carry DOI 10.34894/1ubp0l
Consumer panel data on long-enough time series for brand purchases across different retail product categories.
Description
To examine the short-term and the long-term sales-to-advertising effectiveness of offline and online media for a broad set of brands in the CPG industry and derive empirical generalizations. In addition, we will assess the existence of cross-media effects among the offline and online media, thereby accounting for carryover effects.
Based on the results of our analyses we will make recommendations on how CPG brands should optimally allocate their advertising budget and in which media they should either increase or decrease their spending.
Links
Where it is published
- Dataverse dataset page dataverse.nl/dataset.xhtml?persistentId=doi%3A10.34894%2F1UBP0L ↗
landing page · from datasets iisg amsterdam
- Dataverse dataset page portal.odissei.nl/dataset.xhtml?persistentId=doi%3A10.34894%2F1UBP0L ↗
landing page · from portal odissei nl
- DOI doi.org/10.34894/1ubp0l ↗
DOI / persistent id · from datasets iisg amsterdam
Catalogue records · 2
- Dataverse API dataverse.nl/api/datasets/:persistentId/?persistentId=doi%3A10.34894%2F1UBP… ↗
metadata API · from datasets iisg amsterdam
- Dataverse API portal.odissei.nl/api/datasets/:persistentId/?persistentId=doi%3A10.34894%2F1UBP… ↗
metadata API · from portal odissei nl
Topics
- Stated by source
- Business and Management · Business and Management · Social Sciences · Social Sciences
- From keywords
- Economics & Finance · Economics & Finance · Social Science · Social Science
- Inferred from text
- Panel data analysis 79%
Provenance · 2 source records, 15 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| IISH Dataverse | doi:10.34894/1UBP0L | 12 d ago | JSON v1 |
| ODISSEI Portal | doi:10.34894/1UBP0L | 8 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| concepts[field].anzsrc:field:380204 | enrichment · datasets iisg amsterdam | taxonomy-embedding@1.1.0 | title+keywords+description (79%) |
| concepts[field].dataverse_subject:business-and-management | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /subjects |
| concepts[field].dataverse_subject:business-and-management | source · portal odissei nl | connector:portal_odissei_nl@1.0.0 | /subjects |
| concepts[field].dataverse_subject:social-sciences | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /subjects |
| concepts[field].dataverse_subject:social-sciences | source · portal odissei nl | connector:portal_odissei_nl@1.0.0 | /subjects |
| concepts[field].local:field:economics-finance | mapping · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /subjects |
| concepts[field].local:field:economics-finance | mapping · portal odissei nl | connector:portal_odissei_nl@1.0.0 | /subjects |
| concepts[field].local:field:social-science | mapping · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /subjects |
| concepts[field].local:field:social-science | mapping · portal odissei nl | connector:portal_odissei_nl@1.0.0 | /subjects |
| created_date | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | |
| description | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /description |
| publication_date | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | |
| title | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /name |
| updated_date | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | |
| version_label | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 |