Reader Analysis 1971

Topics: Degree of familiarity as well as frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of acquisition; television habits and paying attention to television commercials as well as radio commercials; trips and destinations; going to the movies; possession of drivers license; possession of a telephone; possession of color television set.

Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: day of survey.