The Millions of the Medium-Sized Businesses

Property situation and information on personal company. Topics: vacation behavior in the last year; type of vacation and means of transport used; destination; vacation costs; short trips; types of sport practiced; leisure time expenses per year; possession, planned acquisition and willingness to pay for equipment of entertainment electronics, for cameras and for computers; possession of a cordless telephone; furnishing with television sets; detailed information about number, brand, year of manufacture and type of use of available business vehicles or personal vehicles; purchase or lease; purchase price of vehicles; possession of car telephone; use of rental cars and preferred rental car company; current and planned possession of real estate; living space in square meters; number of rooms and use of the rooms; type, age and costs of kitchen equipment; apartment; investment forms; possession of check guarantee card; possession of credit card; use of credit card; attitude to fashion and name-brand clothing; possession of watch; name-brand watches; most important aspects in purchase of a watch and maximum amount of expenditure; country of origin of preferred wines; consumption of alcoholic drinks, differentiating among brandy, schnapps, cognac, sparkling wine, whisky and champagne; purchase habits and use of toilet waters; expenditures for cosmetics; brand orientation with toilet waters; reading habits for daily newspapers and magazines; personal opinion leadership; attitude to name-brand articles and valuable things; attitude to advertising; interest in new products.

The following questions were posed relative to the business or company of the respondent: owner or business manager; number of employees; possession and acquisition plans for technical office equipment; attendance at technical fairs and technical displays; number of annual business trips and means of transport used for this; costs of overnight stays. Also encoded were: weekday of interview; date of interview; length of interview; city code.