Data · dataset · 2005
A Correlational Study of Customers\' Satisfaction and Customers\' Loyalty toward Taipei Rapid Transit Easy Card Users
Listed in Harvard Dataverse
This study is aimed to explore Taipei Easy Card users’ behavior toward Taipei Rapid Transit Service through investigating the interrelationship between customers’ satisfaction and customers’ loyalty.
Description
Models of SWICS and ESCI were employed to build and further explore the variables affecting product service and customer relation. The variables investigated by this study included (1)company image; (2)customer expectation; (3)perceived value; (4)perceived quality; (5)overall customer satisfaction; and (6)customer dialogue.
Perceived quality, composed of product/hardware and service/humanware, was conducted as a key factor to find the relationship between customers’ satisfaction and customers’ loyalty. The study results indicated that: 1. In comparison to Taipei Easy Card’s service/humanware, Taipei Easy Card’s product/hardware was more likely to affect customer’s perceived value positively. 2.
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Taipei Easy Card users’ perceived value positively customers’ satisfaction. 3. Taipei Easy Card users’ perceived service/humanware quality positively affected customers’ dialogue. 4. Customers’ overall satisfaction was positively related to customers’ loyalty. 5.
Taipei Easy Card users’ satisfaction for Taipei Rapid Transit was mainly affected by customers’ expectations for product/hareware quality, followed by customers’ perceived value.
Links
Where it is published
- Dataverse dataset page dataverse.harvard.edu/dataset.xhtml?persistentId=doi%3A10.6141%2FTW-SRDA-E92032-1 ↗
landing page · from Harvard Dataverse
- DOI doi.org/10.6141/tw-srda-e92032-1 ↗
DOI / persistent id · from Harvard Dataverse
Catalogue records · 1
- Dataverse API dataverse.harvard.edu/api/datasets/:persistentId/?persistentId=doi%3A10.6141%2FTW-SR… ↗
metadata API · from Harvard Dataverse
Topics
- Inferred from text
- Image 75%
Provenance · 1 source records, 6 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Harvard Dataverse | doi:10.6141/TW-SRDA-E92032-1 | 12 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| concepts[modality].local:modality:image | enrichment · Harvard Dataverse | keyword-concept-rules@1.0.0 | title+description (75%) |
| created_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| description | source · Harvard Dataverse | connector:dataverse@1.0.0 | /description |
| publication_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| title | source · Harvard Dataverse | connector:dataverse@1.0.0 | /name |
| updated_date | source · Harvard Dataverse | connector:dataverse@1.0.0 |