Nosek, Banaji, & Greenwald (2002): Math = Male, Me = Female, therefore Math ^= Me

In addition, we investigated the relationship between implicit and explicit preferences and SAT performance. College students demonstrated negativity toward math and science relative to arts and language on implicit measures.

Women showed greater implicit negativity toward math than men did, even in a sample that had selected a math-intensive college major. In addition, associations of math with male and the self with gender related to implicit math attitudes, but those relationships were directly opposing for men and women. Stronger math=male associations corresponded with more negative math attitudes for women, but more positive math attitudes for men.