Boundaryless New Product Development: Organization and Creativity

This growth strategy not only follows the diversification path long popular in the West, it also offers an opportunity to observe the impact of some unique Taiwanese context on the consequences of this growth strategy. We take the perspective from the focal subsidiary\'s performance in manufacturing, R&D and brand management (OBM).

The major hypothesis is that the overall corporate identity, entrepreneurship, and capability in manufacturing, R&D and marketing will be related to the focal subsidiary\'s performance in manufacturing, R&D and OBM. Our regression results contain the following three major findings: 1. The overall corporate innovation (entrepreneurship) and manufacturing capability are positively and significantly related to the focal subsidiary\'s manufacturing performance. 2.