Potential USA Tourists

Topics: Attitudes to group travels; associations with the terms ´vacation´ and ´holidays´; preferred type of vacation; preferred sources of information on the topic of vacation; previous stays in the United States; reasons for trips to the USA; preferred means of transport for a trip to the USA as well as opportunities for meals and overnight stays; judgement on American cooking; assessment of the purchasing power of the DM in the USA and in comparison to this in Spain and Switzerland; assumed wage level in the USA; number and type of vacation trips in the last few years; average duration of vacation; vacation expenditures; destinations in the USA perceived as particularly attractive; attitude to tours; preferred country visited on vacation; media usage; advertising effectiveness of tourism advertisements; possession of durable economic goods.

Demography: age (classified); sex; marital status; school education; vocational training; occupation; professional position; household income; size of household; head of household; state. Interviewer rating: social class of respondent; city size.