Recruitment Advertisement and Initial Job Choice Decisions: A Marketing Approach

However, recruitment advertisement is a one-way communication, and cannot be fully informative because of limited space. What are the contents that the position-wanted would most like to know and what kinds of images would intrigue them to respond?

Do the recruitment sponsors have the right perception about the interests and needs of the position-wanted? Furthermore, can we utilize the market-segmentation concept in setting ours recruitment advertisement by identifying the different appetites of different respondents? Through analyzing the data of the questionnaires, the results show: messages the position-wanted most like to know are job content, job title, month salary, and business content.