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Data · dataset · 2026

Immersive Technologies role in shaping Purchase Intention

Listed in Teesside University Research Data Repository

Dataset contains responses from Indian sub-continent, on constructs like - Immersive technologies (IT), Brand Experience (BE), User Satisfaction (US), Perceived Enjoyment (PE) and Purchase Intention (PI).

Description

Plus, ranking of 4 immersive technologies feature: Augmented Reality (AR), Virtual Reality (VR), Gamification (GAM) and Immersive Social Interactions (ISI).

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Where it is published

Catalogue records · 1

Topics

Provenance · 1 source records, 7 field assertions
SourceKeyLast seenRaw
Teesside University Research Data Repositoryoai:data.mendeley.com/vvj6zbngp3.113 h agoJSON v1
FieldAssertionExtractorEvidence
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concepts[field].local:field:earth-environmentalmapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:economics-financemapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
descriptionsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/description
licensesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/rights
publication_datesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
titlesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/title