The influence of product type, advertising source and narrative framework on brand interaction intention.

This database encompasses the contents of 5 studies: (1) User interaction data from the Xiaohongshu platform and a Python file for word embedding technology; (2) Study 2 discusses the sample data related to warmth perception and ability perception; (3) Study 3 presents the sample data for discussing the moderating effect of narrative identity; (4) The sample data discussed in Study 4 regarding the re-regulation effect of narrative identity; (5) The research 5 utilized the sample data obtained from the field experiment conducted on the Xiaohongshu platform.