Replication data and code for: Modelling hunters' perceptions, cognitive-affective image and loyalty in Sierra Morena driven-hunt tourism

<h3 dir="ltr"><b>RESEARCH PROTOCOL for the Cognitive-Affective-Conative (CA) Mediation Model's Hunting Tourism</b></h3><p dir="ltr"><br></p><p dir="ltr">This dataset and analysis code accompany a study examining whether the cognitive-affective(-conative) model of destination image — widely validated in cultural, sun-and-beach, ecotourism, and adventure-tourism contexts — extends to hunting tourism, a specialised and socially controversial activity where image formation has not previously been tested under this framework.</p><p dir="ltr">Survey data were collected from 288 hunters and participants at eleven driven hunts (monterías) held on hunting estates across Sierra Morena, Córdoba province, Spain, between October 2025 and February 2026.

A structural equation model (estimated in JASP/lavaan, MLR estimator, FIML for missing data) specifies hunting-specific motivation (MOT) as a predictor of a second-order cognitive image of the hunting experience (CIH) — itself built from hunting effectiveness, infrastructure and accessibility, and service quality and hospitality — which in turn predicts satisfaction (STS) and, jointly with satisfaction, destination loyalty (LYL).</p><h4 dir="ltr">All four hypothesised structural paths were supported: motivation significantly predicted cognitive image, though with a small effect size; cognitive image strongly predicted satisfaction and, to a lesser extent, loyalty directly; and satisfaction strongly predicted loyalty, partially mediating the effect of cognitive image on loyalty.