A Study on Agri-tourism: its Potential, Benefit, Planning and Management

One of them was to explore the retardations and problems of developing agri-tourism through integrating and analyzing the policies and laws related to agri-tourism; the other was to practice triple stage interviews about agri-tourism in respect of supply and demand. Research results are as followed: 1. the study collects 879 agri-tourism sites and classifies them in the basis of management characteristics; 2. according to the results of owner interviews and actual investigations, it is found that there are difference between leisure farms and leisure agricultural areas in aspects of property management, cost invested in, and stability of visitors; 3. according to the results of visitor investigations, it is found that the satisfaction, demands, and recreational characteristics of visitors are significantly different because of the settings are different among leisure farms; 4. the characteristics and motivations are significantly different among visitors who visit leisure farms, leisure agricultural areas, and who are engaged in non agri-tourism; 5. the importance ratings of recreation setting attributes are significantly different among visitors who visit leisure farms, leisure agricultural areas, and who are engaged in non agri-tourism; 6. the importance ratings of recreation setting attributes are correlated with visitors’ recreation motivations.

Finally, this study integrates the information about investigations and interviews, and proposes advice about laws, policies, and management in agri-tourism.