Data · dataset · 2025
Nielsen IQ Ad Intel
Listed in UC Berkeley Library Dataverse
Covers advertisement occurrences for a variety of media types across the United States, starting in 2010.
Description
These data can be broken down by Market Code (i.e. ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets) For information on accessing Nielsen data, please visit: Economics: Nielsen
Links
Where it is published
- Dataverse dataset page datasets.lib.berkeley.edu/dataset.xhtml?persistentId=doi%3A10.60503%2FD3%2F85W1LZ ↗
landing page · from datasets lib berkeley edu
- DOI doi.org/10.60503/d3/85w1lz ↗
DOI / persistent id · from datasets lib berkeley edu
Catalogue records · 1
- Dataverse API datasets.lib.berkeley.edu/api/datasets/:persistentId/?persistentId=doi%3A10.60503%2FD3%2… ↗
metadata API · from datasets lib berkeley edu
Topics
- Stated by source
- Business and Management · Social Sciences
- From keywords
- Economics & Finance · Social Science
Provenance · 1 source records, 10 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| UC Berkeley Library Dataverse | doi:10.60503/D3/85W1LZ | 11 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| concepts[field].dataverse_subject:business-and-management | source · datasets lib berkeley edu | connector:datasets_lib_berkeley_edu@1.0.0 | /subjects |
| concepts[field].dataverse_subject:social-sciences | source · datasets lib berkeley edu | connector:datasets_lib_berkeley_edu@1.0.0 | /subjects |
| concepts[field].local:field:economics-finance | mapping · datasets lib berkeley edu | connector:datasets_lib_berkeley_edu@1.0.0 | /subjects |
| concepts[field].local:field:social-science | mapping · datasets lib berkeley edu | connector:datasets_lib_berkeley_edu@1.0.0 | /subjects |
| created_date | source · datasets lib berkeley edu | connector:datasets_lib_berkeley_edu@1.0.0 | |
| description | source · datasets lib berkeley edu | connector:datasets_lib_berkeley_edu@1.0.0 | /description |
| publication_date | source · datasets lib berkeley edu | connector:datasets_lib_berkeley_edu@1.0.0 | |
| title | source · datasets lib berkeley edu | connector:datasets_lib_berkeley_edu@1.0.0 | /name |
| updated_date | source · datasets lib berkeley edu | connector:datasets_lib_berkeley_edu@1.0.0 | |
| version_label | source · datasets lib berkeley edu | connector:datasets_lib_berkeley_edu@1.0.0 |