Reader Analysis 1958

Topics: Listening level; magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; characteristics of accumulating capital; use of cosmetics articles by women and men; judgement on the economic situation (Katona questions). Demography: age (classified); sex; marital status; school education; occupation; employment; income; household income; size of household; composition of household; head of household; housing situation; state; possession of durable economic goods; possession of assets.

Interviewer rating: social class and willingness of respondent to cooperate; number of contact attempts; interview surroundings.