Degrowth Movement Ideological stances and sociocognitive mechanisms that affect its growth

With the present study we attempted to examine the sociocognitive elaborations of the receivers who are exposed to antinormative argumentation of the degrowth movement, and the potential representation of the source/supporters, while testing the hypothesis that these elaborations mediate the relationship between ideological orientation and the participants’ implicit theories of social influence with the overall attitude expression.

Degrowth challenges the prevalent values, imaginaries and representations of western societies and at the same time the defenders of such positions, lack in social resources and ascendancy. Furthermore, by choosing that topic, it is assumed that we succeeded in rebridging the gap between social influence research and social movements. As it emerges, conservative, non politicized and majorcentrist participants, deem degrowth less desirable, feasible, and necessary than progressive, politicized and antimajorcentrist subjects, by evaluating the content of the arguments, as weaker.