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Data · dataset · 2024

Green Marketing and Its Impact on Consumer Behavior in MSMEs Exploring Sustainable Environment Business Strategies

Listed in Teesside University Research Data Repository

In conclusion, the study highlights the significant impact of green marketing on consumer behavior, particularly in the context of Micro, Small, and Medium Enterprises (MSMEs) that adopt sustainable environmental strategies.

Description

Key findings from the research suggest that green marketing plays an essential role in enhancing purchase intention and customer loyalty, which in turn positively influence customer responses to environmentally friendly products

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Where it is published

Catalogue records · 1

Topics

From keywords
Earth & Environmental Science · Economics & Finance · Psychology & Behavioral Science
Provenance · 1 source records, 8 field assertions
SourceKeyLast seenRaw
Teesside University Research Data Repositoryoai:data.mendeley.com/xftgvhs97m.119 h agoJSON v1
FieldAssertionExtractorEvidence
access_levelsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:earth-environmentalmapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:economics-financemapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:psychology-behavioralmapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
descriptionsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/description
licensesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/rights
publication_datesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
titlesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/title