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Data · dataset · 1983

ORVESTO 1973-II_2

Listed in CESSDA Data Catalogue

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey.

Description

At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. A major part of the 1973 survey is a replication of Sweden Now 1972.

The number of questions about interests have been increased while the questions about interest in receiving information have been removed. New questions deals with buying frequencies for a number of goods and how often one visits different shops and services. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1973-II, covering the period 1973-02-23 to 1973-05-23.

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Where it is published

Catalogue records · 1

Topics

From keywords
Earth & Environmental Science · Psychology & Behavioral Science
Provenance · 1 source records, 6 field assertions
SourceKeyLast seenRaw
CESSDA Data Catalogueddccb31ade74e992c3e1072bab89d28453db14b8fdd751650408486f832a1d4020 h agoJSON v1
FieldAssertionExtractorEvidence
concepts[field].local:field:earth-environmentalmapping · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
concepts[field].local:field:psychology-behavioralmapping · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
descriptionsource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0/metadata/dc/description
publication_datesource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
spatialsource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
titlesource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0/metadata/dc/title