Cesya Rizkika Parahiyanti: Young Adult Visitor Motivation at Religious Tourism Site: A Comparative Focused Ethnographic Study

Sunan Ampel, widely known as a centre of Islamic pilgrimage in Indonesia, continues to draw young adults with strong religious intentions, even though much prior literature suggests that non-religious motivations increasingly dominate young adults' visits to religious tourism sites.

Maha Vihara Majapahit, a Buddhist worship site known for its large reclining Buddha statue, likewise attracts young adult visitors without a background in religious devotion. This poster presents preliminary findings from a comparative focused ethnography study addressing why young adults are drawn to visit religious tourism. Using multi-modal data collection, findings show that although the two sites differ substantially in visitors' underlying motivations, both integrate the sacred and the profane.