Adoption of Quick Response and inventory management in fast fashion: two case studies in the state of Minas Gerais

Abstract

The business model adopted by a company must be aligned with definition of the operational strategies that provide agility and flexibility needed for supplies, production, and distribution. Quick Response (QR) is a growing operational strategy in industries, and is intended to reduce the time spent in production stages, so that products can be developed a few weeks prior to the sales period. QR is particularly relevant to a business strategy called fast fashion, which requires high inventory turnover ratio, regular insertion of new products on points of sale, supply chain agility (SCA), and assertiveness in identifying trends.