A Dataset of TripAdvisor Guest Reviews for Major Hotels in Salalah, Oman

It provides insights into guest satisfaction, sentiment, and ratings, making it a valuable resource for marketing, hospitality and tourism research, sentiment analysis, and tourism marketing studies. 𝐇𝐨𝐭𝐞𝐥𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐃𝐚𝐭𝐚𝐬𝐞𝐭 The dataset features guest reviews from the following hotels in Salalah: • Al Baleed Resort Salalah by Anantara • Belad Bont Resort • Crowne Plaza Resort Salalah • Fanar Hotel and Residences • Hilton Salalah Resort • Juweira Boutique Hotel • Millennium Resort Salalah • Salalah Gardens Hotel • Salalah Rotana Resort 𝐓𝐢𝐦𝐞 𝐂𝐨𝐯𝐞𝐫𝐚𝐠𝐞 The dataset captures all available guest reviews from the beginning of each hotel's presence on TripAdvisor up until February 2025. 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐭𝐨 𝐊𝐡𝐚𝐫𝐞𝐞𝐟 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐎𝐦𝐚𝐧 𝐕𝐢𝐬𝐢𝐨𝐧 2040 This dataset is particularly beneficial for the following government agencies: • Ministry of Heritage and Tourism - Oman • Oman Chamber of Commerce & Industry (OCCI) • Dhofar Municipality and Dhofar Tourism Department • National Centre for Statistics and Information (NCSI) • Oman Vision 2040 Implementation Follow-up Unit • Ministry of Commerce, Industry, and Investment Promotion • Oman Tourism Development Company (OMRAN) • Ministry of Transport, Communications, and Information Technology (MTCIT) • Dhofar Governorate Office • Ministry of Environment and Climate Affairs It also serves as a valuable resource for researchers, policymakers, and marketing, hospitality & tourism professionals to enhance Salalah’s tourism sector, improve guest satisfaction, and support Oman’s long-term vision for a thriving and sustainable tourism industry.

Salalah experiences a surge in visitors during the Khareef season (monsoon season), a critical period for the hospitality industry. This dataset can help analyze guest experiences, identify service gaps, and optimize offerings during this peak tourism period. Oman Vision 2040 Goals The dataset aligns with Oman’s Vision 2040, which prioritizes tourism sector growth, economic diversification, and enhanced customer experiences.