Paylater on Zoomer Generation

The data collected often includes users' demographic characteristics, such as age, gender, education level, and geographic location, as well as their preferences for various digital payment methods, such as digital wallets, QR codes, and mobile banking apps. Apart from that, this research also records the frequency and volume of transactions carried out via digital platforms, and compares them with traditional payment methods such as cash.

Security and trust are an important focus, where data shows the extent to which users feel safe in carrying out digital transactions and the factors that influence their level of trust in these systems. Regulatory aspects are also a concern, with data regarding government policies influencing the development of digital payments, including consumer protection and anti-fraud regulations. Additionally, this research often explores challenges faced by consumers and businesses, such as accessibility barriers or low digital literacy.