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Data · dataset · 2025

Understanding Generation Z’s Shopping Interest on E-Commerce Tokped

Listed in Teesside University Research Data Repository

This dataset contains anonymized survey responses from 150 Generation Z Tokopedia users (aged 12-27) in Bekasi, Indonesia, examining factors influencing e-commerce shopping behavior.

Description

The structured data includes Likert-scale measurements (1-5) of shopping interest (dependent variable), perceived usefulness (α=0.82), trust (α=0.79), user interface (α=0.88), and ease of use (α=0.71), along with demographic variables (age, gender, shopping frequency).

Collected via Google Forms using purposive sampling (active users with ≥1 purchase in 6 months), the dataset features 15 variables per respondent with <5% missing data (mean-imputed), stored in CSV/SPSS formats.

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Where it is published

Catalogue records · 1

Topics

From keywords
Earth & Environmental Science
Provenance · 1 source records, 6 field assertions
SourceKeyLast seenRaw
Teesside University Research Data Repositoryoai:data.mendeley.com/w58vwsjt9m.114 h agoJSON v1
FieldAssertionExtractorEvidence
access_levelsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:earth-environmentalmapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
descriptionsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/description
licensesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/rights
publication_datesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
titlesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/title