Data · dataset · 1994
Sweden now 1984-II
Listed in Researchdata.se
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey.
Description
At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. In the 1984 survey there are questions about existing household equipment and purchases planned for the next couple of years.
The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question deals with how much money annually the respondent spends on gambling, clothes, entertainment etc.
Read the rest (2 more)
The respondent also had to state how often various shops were visited, how often various types of advertisements were noticed, and how often various products were bought. For some hundred various dailies, weeklies and monthly magazines the respondent had to state how often they were read. In connection with the 1984 survey Testologen left the old 16-degree scale measuring the reading habits of the Swedish people.
It was replaced by a 7-degree scale, and the name of the paper was illustrated by the logotype of the paper. Background information covers gender, age, marital status, occupation, education, housing, place of living and household composition. Purpose: Collect broad information about interests, purchasing habits and media choices
Links
Where it is published
- DOI doi.org/10.5878/001080 ↗
DOI / persistent id · from researchdata se
Catalogue records · 1
- OAI-PMH record api.researchdata.se/oai-pmh?verb=GetRecord&metadataPrefix=oai_dc&identifier=oai%3A… ↗
metadata API · from researchdata se
Topics
- From keywords
- Earth & Environmental Science · Psychology & Behavioral Science · Social Science
Provenance · 1 source records, 9 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Researchdata.se | oai:researchdata.se:snd0420-1/1.0 | 12 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · researchdata se | connector:researchdata_se@1.0.0 | |
| concepts[field].local:field:earth-environmental | mapping · researchdata se | connector:researchdata_se@1.0.0 | |
| concepts[field].local:field:psychology-behavioral | mapping · researchdata se | connector:researchdata_se@1.0.0 | |
| concepts[field].local:field:social-science | mapping · researchdata se | connector:researchdata_se@1.0.0 | |
| description | source · researchdata se | connector:researchdata_se@1.0.0 | /metadata/dc/description |
| license_text | source · researchdata se | connector:researchdata_se@1.0.0 | |
| publication_date | source · researchdata se | connector:researchdata_se@1.0.0 | |
| spatial | source · researchdata se | connector:researchdata_se@1.0.0 | |
| title | source · researchdata se | connector:researchdata_se@1.0.0 | /metadata/dc/title |