Dataset: Economic Motivation and Social Media Influence on Repurchase Intention toward Dupe Fashion Apparel among Gen Z and Millennials in Indonesia

This dataset contains survey responses collected for the master's thesis titled “Economic Motivation and Social Media Influence on Repurchase Intention toward Dupe Fashion Apparel: The Mediating Role of Attitude and Moderating Role of Brand-Related Factors.” The study examines the determinants of repurchase intention toward dupe fashion apparel among Generation Z and Millennial consumers in Indonesia. Data were collected through an online self-administered questionnaire using a structured survey instrument distributed via Google Forms.

A total of 278 valid responses were obtained from Indonesian consumers who actively use TikTok and have experience purchasing both original fashion brands and dupe fashion apparel. The dataset includes measurement items for the following constructs: - Economic Motivation (EM1–EM5) - Luxury Brand Involvement (LBI1–LBI5) - Self-Brand Connection (SBC1–SBC5) - Social Media Influence (SMI1–SMI5) - Attitude toward Dupe Fashion Apparel (ATT1–ATT4) - Repurchase Intention (RI1–RI4) - Original Brand Loyalty (OBL1–OBL5) All construct items were measured using a five-point Likert scale ranging from 1 = Strongly Disagree to 5 = Strongly Agree.