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Data · dataset · 1991

National Readership Survey, 1983

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The National Readership Surveys are conducted quarterly either by the British Market Research Bureau or by Research Services Ltd.

Description

(1956 - 1959 Research Services Ltd; 1960 - 1967 British Market Research Bureau; 1968 - 1973 Research Services Ltd; 1974 - 1976 British Market Research Bureau; from 1977 onwards Research Services Ltd.). These surveys are designed principally to provide detailed information about the newspaper and magazine reading habits of the British people.<br> The sponsors are virtually all the leading newspaper proprietors and advertising agencies in the country; many leading manufacturers were also consulted over the plan of the surveys.<br> All surveys are substantially the same in form and content.

Further details are available from the Archive upon application.

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Provenance · 1 source records, 4 field assertions
SourceKeyLast seenRaw
GigaDBdoi:10.5255/ukda-sn-2827-119 h agoJSON v1
FieldAssertionExtractorEvidence
concepts[field].local:field:earth-environmentalmapping · gigadb orgconnector:gigadb_org@1.0.0
descriptionsource · gigadb orgconnector:gigadb_org@1.0.0/metadata/dc/description
publication_datesource · gigadb orgconnector:gigadb_org@1.0.0
titlesource · gigadb orgconnector:gigadb_org@1.0.0/metadata/dc/title