Consumer Survey (January 1966)

Topics: price development; income development; shopping habits; product associations; judgement on advertising posters; paying attention to radio and television commercials; beverage consumption; consumption of semi-luxury foods, tobacco and alcohol; smoking and cancer; attitude to a prohibition of advertising for tobacco products; keeping of accounts; savings habits; public shares; purchase plans; vacation trip; interest in contests; attitude to university study; children´s education and occupational training; knowledge about scholarships; ideas on appropriate education for boys and girls; knowledge about the 312-DM-law; conduct in traffic; personal traffic accidents and tickets; possession of a drivers license and distance driven annually; attitude to the socially-oriented market economy; judgement on Berlin´s situation; party preference; housing situation and need for new housing; self-characterization; specification of interview questions felt to be unpleasant; estimate of length of interview.

Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: length of interview; weekday of interview; economic situation and social class of respondent; interest in interview topic.