Consumer Survey (November 1960)

Topics: Trust in the value of money; price development; savings habits; installment purchases; readiness to go into debt; use of bread and baked goods; use of detergents and degree of familiarity of brands; smoking habits and brand knowledge of cigarettes; advertisement tests; vacation behavior; vacation trips; newspapers read; trust in the future; judgement on the situation of Berlin, the policies of Brandt and the intent of Brandt to become federal chancellor; political knowledge; party preference.

Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; professional career; household income; size of household; composition of household; head of household; social origins. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.