Green Food Dual-path Mechanism

It aims to verify the impact of Mortality Salience (MS) on individuals' green food choice behavior and examine the dual mediating role of "Self-esteem" and "Cultural Worldview" in this process. The dataset records the raw data of all observed variables during the experiment, which can be used to reproduce research conclusions, conduct secondary analyses (such as the expansion of moderating effects and subgroup analyses), or provide data support for relevant research in the fields of mortality salience theory and green consumption behavior.