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Data · dataset · 1983

Sweden now 1976-II

Listed in Researchdata.se

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey.

Description

At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. Questions put in the 1976 survey are replications from the years before.

Purpose: Collect broad information about interests, purchasing habits and media choices

Links

Where it is published

Catalogue records · 1

Topics

Provenance · 1 source records, 9 field assertions
SourceKeyLast seenRaw
Researchdata.seoai:researchdata.se:snd0057-1/1.010 d agoJSON v1
FieldAssertionExtractorEvidence
access_levelsource · researchdata seconnector:researchdata_se@1.0.0
concepts[field].local:field:earth-environmentalmapping · researchdata seconnector:researchdata_se@1.0.0
concepts[field].local:field:psychology-behavioralmapping · researchdata seconnector:researchdata_se@1.0.0
concepts[field].local:field:social-sciencemapping · researchdata seconnector:researchdata_se@1.0.0
descriptionsource · researchdata seconnector:researchdata_se@1.0.0/metadata/dc/description
license_textsource · researchdata seconnector:researchdata_se@1.0.0
publication_datesource · researchdata seconnector:researchdata_se@1.0.0
spatialsource · researchdata seconnector:researchdata_se@1.0.0
titlesource · researchdata seconnector:researchdata_se@1.0.0/metadata/dc/title