Newspaper and Municipality (Reader Survey)

Topics: Relationship of the reader to his newspaper; significance of the newspaper in relationship to other sources of information; the role of the local section for life in the municipality; preferred reports and articles; preference for editorials or news; perceived differences of local newspapers; interest in family and classified advertisements; preferred political and entertainment radio broadcasts; judgement on the credibility of various media; extent to which informed about local and national events; reasons for preference of Cologne as place of residence; leisure behavior; reading habits; use of dialect; social integration; club membership and function taken on; party preference; behavior at the polls in the municipal election 1956; voting intent in the Federal Parliament election; self-assessment of opinion leadership and social class; religiousness; personality and intelligence test (Zulliger test, Rorschach test).

Demography: sex; regional origins; age (classified); marital status; size of household; head of household; employment; occupation; school education; vocational training; income; household income; possession of durable economic goods; religious denomination. Interviewer rating: assumed sincerity and willingness of respondent to cooperate; residential furnishings; presence of other persons; social class of respondent.