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Data · dataset · 2022

IMPACT OF SOCIAL MEDIA IN PROMOTING FOOD PRODUCTS

Listed in Teesside University Research Data Repository

Impacts of social media on promoting food products were assessed through survey questions and interviews.

Description

Facebook was the most utilized social media platform and good feedback or reviews from clients were used for promotion. Advantages in utilizing social medial includes; broad access, accessible, cost-efficient and trendy.

While the disadvantages are the business can easily be imitated, can be easily affected by negative feedbacks and prone to bogus buyers. These findings suggest that social media has a strong impact in promoting food products.

Links

Where it is published

Catalogue records · 1

Topics

From keywords
Earth & Environmental Science · Economics & Finance · Social Science
Provenance · 1 source records, 8 field assertions
SourceKeyLast seenRaw
Teesside University Research Data Repositoryoai:data.mendeley.com/52dw6mfkg5.114 h agoJSON v1
FieldAssertionExtractorEvidence
access_levelsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:earth-environmentalmapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:economics-financemapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:social-sciencemapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
descriptionsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/description
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publication_datesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
titlesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/title