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Data · dataset · 2026

Survey dataset on psychological drivers of impulsive buying behavior on social commerce platforms among Vietnamese consumers

Listed in Teesside University Research Data Repository

This repository contains an anonymized survey dataset on psychological drivers of impulsive buying behavior on social commerce platforms among Vietnamese consumers.

Description

The dataset includes 589 valid observations collected through a structured online questionnaire and covers perceived enjoyment, hedonic motivation, stress state, social influence, immediate gratification, perceived social value, fear of missing out, and impulsive buying behavior.

The repository also includes the questionnaire, codebook, and informed consent materials.

Links

Where it is published

Catalogue records · 1

Topics

Provenance · 1 source records, 10 field assertions
SourceKeyLast seenRaw
Teesside University Research Data Repositoryoai:data.mendeley.com/9kb3djy4r5.215 h agoJSON v1
FieldAssertionExtractorEvidence
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concepts[field].anzsrc:group:3506mapping · researchdata tees ac ukvocabulary-mapper@1.0.0keywords['Marketing']
concepts[field].anzsrc:group:5201mapping · researchdata tees ac ukvocabulary-mapper@1.0.0keywords['Applied Psychology']
concepts[field].local:field:earth-environmentalmapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:economics-financemapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:psychology-behavioralmapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
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