AI Driven Adaptive User-centred Design and Impulse Buying in Digital Payment Platforms:

The dataset consists of survey responses collected from 375 Generation Z consumers who regularly use digital payment platforms with AI‑enabled features.The structured questionnaire measured seven constructs: AI Personalization Quality, Adaptive User‑Centred Design, Payment Friction, Perceived Enjoyment, Trust in AI, User Experience, and Impulse Buying Behaviour. All items were adapted from validated scales in prior literature.The dataset provides a robust basis for Structural Equation Modelling (SEM), enabling analysis of direct, mediating, and moderating relationships among adaptive design, personalization, payment friction, and impulse buying behaviour.