How Topics Affect Twitter Attention

This investigation can benefit areas of marketing such as targeted advertising, as well as demographic research in order to correctly test certain demographics and obtain research grants. Results included possible confirmation of our motive through principal component analysis, The data was compiled using RStudio and was narrowed down by subjects, Altmetric scores, and countries.

The data was parsed through to find Key words in the abstracts of articles. Principal Component Analysis was applied to a matrix of padded tweet dates, arranged by subject. These arranged dates were also plotted to visualize trends over time.