Sustainable indicators as relevant marketing tool in connection to apparel industry

It presents key marketing frameworks and demonstrates how governance data—generated as a product of transnational sustainability governance (TSG)—can be utilized in this context. The study is based on the assumption that companies publishing ESG reports actively use governance data not only for reporting purposes but also as part of their communication strategy.

This assumption has been confirmed by examples such as the Science Based Targets initiative (SBTi), GRI, and various certifications. The findings show that governance data represent a significant communication tool that links transparency requirements with the marketing and reputational value of organizations. The attached data provide an overview of selected companies and their use of various types of governance data.