Study of reading habits 1990 - Southern Halland

The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad, Hylte and Laholm. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference.

There were also questions not asked in previous surveys. In this survey the respondents were asked about their opinion on delivery of the paper, the paper´s complaint service, morning paper format preferred and attitude toward supplements. A battery of questions dealt with the local paper Hallands-Posten specifically.