Consumer Survey (June 1965)

Topics: Assessment of price development and income development; beverage consumption; familiarity of artificial fiber products; bread consumption and known types of bread; radio commercials and television commercials; judgement on advertising effectiveness of traffic education posters; opinion leadership in consumer matters; pioneering consumer behavior; knowledge of traffic regulations; number and type of personal traffic accidents; possession of drivers license and annual distance driven; possession of electrical appliances; attitude to students; knowledge about measures to promote studies; judgement on the situation of Berlin; club membership; social ties; reading newspapers; condition of health and health complaints; party preference; self-classification; expenditures for the children.

Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: social class of respondent; judgement on economic situation of respondent; weekday of interview.