Data · dataset · 2026
Marketing Development and Competitive Advantage as Determinants of Sustainability of Food and Beverage Businesses Using QPON Application from the Customer Perspective
Listed in Teesside University Research Data Repository
Digitalisasi mendorong perubahan dalam strategi pemasaran di sektor makanan dan minuman (FnB), salah satunya dengan menggunakan aplikasi promosi seperti QPON.
Description
Di tengah kompetisi yang semakin sengit, kemampuan pengembangan pemasaran dan keunggulan kompetitif menjadi elemen krusial untuk menjaga keberlangsungan bisnis. Penelitian ini menerapkan metode kuantitatif dengan melakukan survei terhadap 211 orang responden berusia antara 17 hingga 30 tahun yang pernah menggunakan atau mengetahui tentang aplikasi QPON.
Analisis dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS.
Links
Where it is published
- DOI doi.org/10.17632/y8d6bjyyb3.1 ↗
DOI / persistent id · from researchdata tees ac uk
Catalogue records · 1
- OAI-PMH record data.mendeley.com/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier=oai%3Adata… ↗
metadata API · from researchdata tees ac uk
Topics
- From keywords
- Earth & Environmental Science
Provenance · 1 source records, 6 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Teesside University Research Data Repository | oai:data.mendeley.com/y8d6bjyyb3.1 | 13 h ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:earth-environmental | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| description | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/description |
| license | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/rights |
| publication_date | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| title | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/title |