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Data · dataset · 1985

ORVESTO 1981-II_5

Listed in CESSDA Data Catalogue

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey.

Description

At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. A major part of this survey is a replication of earlier surveys.

Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers. Purpose: Collect broad information about interests, purchasing habits and media choices

Links

Where it is published

Catalogue records · 1

Topics

From keywords
Earth & Environmental Science · Psychology & Behavioral Science
Provenance · 1 source records, 6 field assertions
SourceKeyLast seenRaw
CESSDA Data Catalogue8f297826d8fa1216c5e8dba613c8511d66c16e5e67f6b3b4ff3a21ed9e0f4f0f15 h agoJSON v1
FieldAssertionExtractorEvidence
concepts[field].local:field:earth-environmentalmapping · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
concepts[field].local:field:psychology-behavioralmapping · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
descriptionsource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0/metadata/dc/description
publication_datesource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
spatialsource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
titlesource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0/metadata/dc/title